In rushing to cash in on the day of romance, some bakers often get it very wrong in terms of marketing.
As a baker, I have also been on this table of reeling out valentine’s offers without a proper marketing plan or campaign and it ended up being a blunder.
February 14th is a fantastic opportunity to win your customers over, woo potential customers, and increase conversion rates because everyone is looking for something unique to treat their loved ones.
However, most bakers often downplay the power of marketing during this period and end up losing out totally.
Let’s dive into the most common mistakes online stores make on Valentine’s Day;
1. Not Starting Early Enough
Many bakers wait until the last minute to start planning their Valentine’s Day promotions and special offerings, which can lead to missed opportunities and a lack of time to properly market them. I would advice you to begin your planning 2 months before V-Day.
2. Not Targeting The Right Audience
Over the years, the idea of Valentine’s Day has changed considerably. Now, it’s not just for couples to celebrate; but for all loved ones – family, friends, and children among others.
Consumer psychologist Kit Yarrow explains that “Valentine’s Day is increasingly about love in a more expansive sense, be it love for friends, classmates, coworkers or kids.”
This means more sales opportunities. But for that, you have to make all your potential customers a part of your campaign.
But a lot of cake brands make the mistake of focusing only on couples while missing out on a huge sum of money by exempting singles and family members, in planning promotions and offerings.
3. Not Offering A Variety Of Options
Why give out limited offers, like heart-shaped cakes and cookies, when there is room to deliver a variety of fun and tasty treats to appeal to different tastes and dietary restrictions.
4. Poor Marketing:
Madam baker you can do better than restricting your marketing activity to posting flyers on your WhatsApp status.
You should provide enough information about Valentine’s Day offers, such as ingredients, nutritional information, and prices, which can make it easy for customers to make informed decisions.
Also explore other marketing channels, like Instagram, and keep talking about your offers till you a fully booked.
5. Going Over The Board To Be Out-Of-The-Box
Every brand wants to make the most of the Valentine’s Day frenzy. You might want to stand out, get noticed, and outshine your competitors.
But wait…
That doesn’t mean you go overboard to be out of the box, especially when it comes to your campaign creatives.
Instead of launching out a bizarre and creepy campaign in the name of thinking out of the box
- Think of campaigns that resonate with your brand and what you sell
- Find out what consumers and your customers expect from your brand and build a concept around it
- Identify your target segment to understand what they do during Valentine’s
Sometimes, simplicity is the best you can go for!!
