In my capacity as the Project Manager for Content Creation and Social Media Management, I undertook the responsibility of enhancing the online presence and engagement for “Mai Suya,” a renowned BBQ restaurant. The project’s primary focus was to create visually compelling content, establish a vibrant social media presence, and drive customer engagement, foot traffic, and loyalty to Mai Suya.
Project Goals:
- Develop and implement a comprehensive content strategy that reflects Mai Suya’s brand identity and captures the essence of its BBQ offerings.
- Curate high-quality visual content, showcasing the restaurant’s mouthwatering dishes, unique flavors, and inviting ambiance.
- Establish a strong presence on relevant social media platforms to attract local and visiting patrons.
- Drive increased customer engagement, reviews, and user-generated content through active online interactions.
- Leverage social media to inform customers about promotions, events, and special offers.
Project Scope:
The project scope encompassed the following key aspects:
- Content Strategy Development
- Visual Content Creation (Photos, Videos, Stories)
- Social Media Platform Selection (Instagram, Twitter)
- Content Calendar Creation and Management
- Audience Engagement and Interaction
- Monitoring Online Reviews and Feedback
- Collaboration with Design and Culinary Teams
Key Achievements:
- Developed a content strategy that successfully captured the essence of Mai Suya’s BBQ experience, appealing to the senses of sight and taste.
- Produced engaging visual content that showcased the restaurant’s diverse menu, highlighting the mastery of its culinary team.
- Established a strong social media presence with active engagement, resulting in increased follower counts, likes, shares, and comments.
- Implemented a content calendar that ensured consistent content distribution and aligned with special events and promotions.
- Fostered a sense of community among followers, encouraging them to share their experiences, photos, and reviews.
- Monitored and managed online feedback, responding to customer queries and addressing concerns promptly.
As the Project Manager for Content Creation and Social Media Management, I successfully harnessed strategic planning, creative collaboration, and customer engagement to elevate Mai Suya’s online presence. By creating content that resonated with the brand and its audience, I contributed to increased engagement, brand awareness, and patronage. The project underscored the significance of visually compelling content in conveying the essence of the restaurant’s offerings and cultivating meaningful connections with the online community.
